Advertising and Marketing blog with musings on TV commercials that attract interest for both good and bad reasons and other pieces related to the industry.
I dunno if some of you have noticed, but TNT recently made another change concerning their brand/slogan. TNT's original "Drama" themed change occurred in 2001, changing their main focus and expressing the fact that TNT "knows drama". Since then, smaller changes have been made to emphasize that lean and some fantastic advertising has been done by Duval Guillaume Modem.
"A Dramatic Surprise on a Quiet Square" premiered in April of 2011 on Youtube:
In 2013, it was followed up by "A Dramatic Surprise on an Ice-Cold Day" for the premiere of TNT in the Netherlands:
In America, the ads have been much smaller, often just well-done spots in between traditional commercials. While small-scale, the spots are still successful, featuring suspenseful close-ups of someone running or chopping with intense music. Then we're shown that they're just jogging on the treadmill or chopping vegetables with TNT on in the background. TNT's message is loud and clear, they can make anything dramatic.
In 2012, TNT made a small change to the slogan, eliminating unnecessary words and broadcasting their main focus with a single word. "Drama. Period." features the TNT logo as the period and is definitely to the point. However, they have minimized their logo so much, that it is easy to miss or overlook. An impressive ad isn't worth much if you can't remember who/what it's for...
Now in 2014, TNT has implemented an update again, becoming TNT Drama and using the slogan "Boom". The advertisement itself is quite impressive, pulling a lot of well known actors and celebrities, who seem to be having a good time with the new slogan and image, and showcasing TNT's most popular, current shows. On the flip side, I was more fond of the old slogan, directly stating drama in some way. "Boom" has the danger of implying only action and can limit some shows or viewers.
