Always recently released an advertisement asking people to perform certain actions "like a girl". Running, throwing, fighting... And the difference in reactions between young adults and young girls is quite extraordinary.
Nowadays, it seems like most hygiene and cosmetic brands are trying to bring a moral benefit to their product lines. Here, Always has brought up a powerful point with a great lesson to takeaway. However, it's not at all related to their product and it's unlikely to make much of a difference. I want to commend companies for "taking a stand", but I find it hard to separate the ones that mean well and the ones trying to get good PR and boost sales with a positive message. I also have a surprisingly hard time finding the people in this commercial likable, which is a shame and I'm not sure if it's just me that feels that way. All in all, it's a notable ad and I felt I should say something about it since it's been getting such a strong response. I'm sure some sort of campaign will come out of it, Always would be daft not to continue with such a strong media presence.
