I've seen this commercial a few times now and even said something to a friend about how much I enjoy it. It's for the new 2014 Kia Optima and showcasing their back-up warning system. At this point, I'm a fan of Kia's ads and just had to look up who's in charge. The agency David & Goliath is responsible for these fun ads. If you wanna see the Kia Soul "Hamstar" commercial, just scroll down!
The reason I like this ad so much is because of its' simplicity. Most of the spot is well orchestrated music and dramatic editing. There are one or two shots of the inside of the car and the owner and a voice over to point out their newest feature, but it's not overwhelming. The real gem is the perfect stuffed animal and his relieved buddy in the box. The glow of the taillights helps too.
It's a great ad that makes me smile. The sense of panic everyone feels as they get too close while backing up or the confined space that most people are accustomed to pulling into is pretty easy to relate to. Plus, the new back-up warning system is a luxury most people would want now. Personally, the beeping that only gets more urgent as you get closer to something makes me freak out more, but to each their own.
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